The New Zealand International Film Festival opens this Thursday, July 28, and is packed to the brim with exciting films from a range of genres. Critic was lucky enough to get a sneak peek at some of the films.
Dir: Morgan Spurlock
Get excited. POM Wonderful presents: The Greatest Movie Ever Sold might actually live up to its name. After losing all those Big Mac pounds, the guy who brought Super Size Me to the world is back. Morgan Spurlock has thrown on a business suit, and for his latest project takes an inside look at the relationship between Hollywood and advertising. Attempting to fund the entire documentary through product placement, Spurlock sells his soul to show us exactly how much control the big brands have over everything in the universe.
It sounds depressing, I know. Against all odds, Spurlock manages to turn greed, shameless promotion, and world domination into a charming documentary. Featuring interviews with Quentin Tarantino and Donald Trump, this is a smart, entertaining film that everyone should see.
POM Wonderful presents: The Greatest Movie Ever Sold
