Eilish & Co

Eilish & Co

Eilish & Co started as a creative outlet for myself. My brain was going a little stir-crazy and wasn’t coping with the confines of working retail after the whirlwind of design exploration that was my degree. I’d been toying with the idea of starting something up for some time but it always seemed so impossible– too expensive, too time-consuming, too much inexperience, too daunting... then I guess I’d had enough. I designed a collection, used my savings to buy fabric, made up some clothing and a website, and started instagramming the shite out of everything.

I’m always inspired by what’s around me: be it places I’ve been or plan to go, feelings I’ve felt, the people I surround myself with, artworks…if it stirs me I will use it as a base for a collection. I’ve always perceived my label to be a physical extension of myself and I think that’s why I prefer to use what’s close at hand for inspiration. I love experimenting with textures and colours and making odd pairs. Fabrics are where I always try to experiment. 

 I have such a love/hate relationship with fashion: it’s my niche and I love just letting my brain and thoughts go wild, but it’s such a toxic industry (second most polluting after the oil industry) and so I want to change how I operate to lessen the impact my wee business has – one small step in the right direction is better than none. My next move I think is to outsource at least some of the construction to an ethical NZ-based factory with a zero or minimal waste ethos – people tend to forget it’s just me running the show. I’m hoping that by doing this I’ll get a little breather and can take a small step back to refocus on the business side of things. Hopefully it’ll mean a bit of expansion as well, I’d love to get my garments out into a couple of little boutiques around NZ and Australia.

This article first appeared in Issue 12, 2018.
Posted 5:48pm Thursday 17th May 2018 by Eilish Lie-Olesen.