App of the Week | Issue 16

App of the Week | Issue 16

HappyPlayTime (In development) www.happyplaytime.com

You know those vibration masturbation apps that are widely available in app stores? I have questions:

Why would that be a good idea? First of all, your phone is a disgusting piece of equipment. Itís covered in germs and you probably use it while youíre on the toilet. And secondly, the vibration your phone can muster up is pretty piss-poor when compared to a real vibrator. Good luck getting off on that. Just use your hands! Thereís an app for that now!

HappyPlayTime is an app in development that encourages women to masturbate. Its philosophy is that ďby talking openly and lightheartedly about female masturbation, we are taking the first step to becoming truly sexually liberated.Ē Grand.

Iím not going to argue that this is a noble cause. Female masturbation is an issue that, for many people, is surrounded by shame and repression that needs to be lifted.

Iím just not sure that HappyPlayTimeís approach is the best way to go about it. The appís first ďlessonĒ points the user toward the clitoris and suggests that they rub it in a circular motion until a pink tick appears, indicating orgasm. Thatís the crux of it, I suppose. Iíd be interested to see what the other lessons involve.

What I do take issue with is the design. Far from sexy, mature, or arousing, the appís mascot is a dancing illustration of a vulva that looks disturbingly like a baby. This, combined with the overwhelming baby pink colour scheme, seems condescending and (worse) infantilising. Women who are trying to learn about their bodies need mature and realistic help Ė they donít need to be babied.

My suggestion? Scrap the design, but keep the concept. Come up with something sexier, and next time, donít make your mascot look like a baby.

NOTE: THIS WEBSITE IS BLOCKED ON THE OTAGO UNI NETWORK - CRITIC CONTACTED OTAGO UNI INFORMATION TECHNOLOGY SERVICES, WHO CONFIRMED THAT THEY WOULD NOT UNRESTRICT THE WEBSITE.
This article first appeared in Issue 16, 2013.
Posted 3:59pm Sunday 21st July 2013 by Raquel Moss.