Cadbury has announced a new product to be made in Dunedin that will be tailored to “New Zealand tastes.” It is expected to arrive on the shelves later this year.
The announcement of the new product comes after Cadbury’s Dairy Milk blocks underwent a packet transformation, including a re-sealable package and the long awaited return of the rounded shape segments.
While no information on the new product has been revealed, it has been confirmed that the product will be produced in Cadbury’s Dunedin factory. Products such as Easter eggs and smaller wrapped goods like Pineapple Lumps, Roses and Jaffas are also produced in this factory.
Critic speculated as to whether this “New Zealand taste” would consist of some Kiwi favourites such as L&P or Tomato Sauce. However, Cadbury Dunedin site manager Judith Mair questioned the customer demand for these flavours. “We are not sure how positive the consumer response would be to the suggested flavour combinations!” she said.
One student told Critic that the idea of the new product and the return of the rounder blocks with “10% more joy” had brought him “110% more joy” and was “very pleased with the acknowledgement of Cadbury’s customer needs.”
Mair also stated there will “be other new products” released at the end of the year, which will be made elsewhere.
Cadbury’s new product
