Grad Party 3 was cancelled late last week due to poor ticket sales. Wilder Promotions Director Callum Fry pulled the plug on the gig, scheduled to be held on over the weekend at Sammy’s, blaming a fickle Dunedin market and a busy month for University work for the poor sales.
When Critic spoke to him on Thursday, Fry was busy trying to find other venues for artists to play. “I have not come out with the projected profit,” Fry admits. “It has not been the happiest month I have had.”
Wilder Promotions put on three Grad Parties this year, as feedback following last year’s single event was that they should be held on every graduation weekend. Fry expects the earnings from the hugely successful Grad Party 2 to cover the losses. He said putting on big gigs is always a risk in Dunedin and the cancellation of this event will be cause for concern for other promoters.
Critic reported two weeks ago that far fewer students were graduating in Dunedin over the final weekend than the previous two. Next year, Fry is thinking he will hold gigs on the first two weeks of graduation only. Full refunds can be obtained from outlets from which ticket were purchased.
Grad Party #3 Up in Flames
