Some copies of last week’s Critic had a sticker attached to the cover advertising the company BookRenter.co.nz. This was done as an act of “guerrilla advertising” by the company without Critic’s knowledge. Critic did not receive payment for this and does not in any way endorse the company or its product.
Prior to getting lawyered up, Critic contacted BookRenter to complain about the infringement. BookRenter apologised for the stickering, saying that it had not been planned and that a staff member had acted without company approval.
Critic Hijacked
