If you think business clubs are just suited-up LinkedIn influencers moonlighting a degree double majoring in Finance and Accounting, you clearly haven't met Women in Business (WIB). This isn't your average stock-trading, hustle-culture club. WIB is a women-led club built on the belief that business should be inclusive and empowering for everyone.
Founded and affiliated early this year, WIB was created by Aimee, a post grad student studying for her Masters of Marketing. After noticing a lack of accessible spaces for women to connect and collaborate in professional development, Aimee and her peers decided to build one. “There were lots of clubs about marketing, accounting and that kind of thing [...] but not many felt warm, open or collaborative, especially to women,” she says. Throughout this year the club has amassed over 200 members, but you don't need to be a BCOM to join. “We have lots of law, arts and even some science students,” commented Aimee.
At its heart WIB is about real human connection, not just having that 500+ connections badge on your profile. The club offers everything from panel talks, to pilates classes, to chill coffee meetups. It’s not about grinding 24/7 or getting five internships by second year – it's about creating a space where people can learn, collaborate, and most importantly build relationships with others who have the same goals or motivations as them. Having gained sponsorship from law firms, marketing agencies, and even the Dunedin Airport, these girls know how to form strong strategic relationships, without losing sight of their values.
What makes WIB particularly cool is how unpretentious they are. Yes, they talk about starting businesses and how to work your way to the top, but they're also aware of how intimidating those spaces can be. “There’s an expectation within business that you have to be super confident to be taken seriously,” says Aimee. “But most of us are figuring things out as we go; now we can do it together.”
Secretary Kaiah says the group is pushing hard to reach a more diverse crowd, “We’re working on making WIB a home for students who might not see themselves reflected in business spaces”. In a uni culture that can sometimes feel allergic to sincerity and kindness, WIB is a refreshing new avenue. They’re ambitious, yes – but they also care deeply about community. In a world that often pits women against each other in the name of “success,” WIB is proof that there’s power in lifting each other up.
Up next, WIB is running a Pink Ribbon Brunch on the 22nd of May in the Evison Lounge, one of many more wellness and education based events in the coming months.
Find out more about the club on their Instagram @uoowomeninbusiness.