352 George St has never looked so pretty. Dunedin’s finest fashion aficionados were all on show last Wednesday night for the official store opening of Ruby Boutique. An intimate affair hosted by the charming double act behind the famed Ruby and Madame Hawk labels, the cute, super-skinny George St ex-post office was teeming with cool kids from around the town.
As the bubbles flowed, the gorgeous Deanna Didovich and Emily Miller-Sharma shared snippets of their fashion background and journey to Rubydom, the goss on their current and upcoming collections and how the heck they run the empire that is Ruby (of which the unadulterated interview will ensue in the next edition).
Lookbook wise, Madame Hawk’s fall collection is particularly feminine with a soft “beautifully human” womanly muse while Ruby’s Adventurer, drawing on journeys around New Zealand’s wild yet beautiful landscape, promises some absolutely divine pieces.
So go for your life. Embrace the cult of the famed gemstone. And while you’re at it, you may as well invest in a celebratory limited edition printed sweater with a print designed especially for Ruby Boutique Dunedin; there are only 25 of them and they’re selling for $139 - only 14% of course-related costs. (Sincere apologies Mr Studylink) Ooo and the first 100 purchases over $100 get a free Ruby Boutique Dunedin tote with three delightful colours to choose from! Très bien.
Ruby, you wee gem
