Audacious
Audacious, the most well-known of the three business incubators, is an annual competition in which students come up with a viable business idea and submit a two-page formal plan. If the judges deem your idea worthy of progressing to round two, you get $500. If you come up with the next big thing, you could be in line for the grand prize of up to $25,000.Kari Schmidt, “Head Storyteller” for Audacious and editor of the its official blog talked to Critic about the goals behind the competition: “It’s about helping students to start businesses. We want to promote Dunedin as a city where people want to stay, where economic activity is happening. It’s about showing students that this could be an option for them, because a lot of people feel that business is just for finance students or marketing students or economics students, but it doesn’t have to be.
“With the economy being as bad as it is, with there not being as many job opportunities for students as there used to be, with degrees not meaning as much as they used to, this is another option for people that can be really special.
“It’s trying to change a culture of thinking. I know that in other countries like America there’s a really strong culture of students coming out and starting their own thing instead of going to work for someone else and making their way up.
“There’s lots more exciting events for the rest of the semester, to help people write out their submission, to get excited about it and learn more about what the process of Audacious means. It’s also a great chance to network.”
Julien Van Mellaerts is one of the many success stories to come out of the competition in recent years. Runner-up in 2011, he has successfully distributed his “Namida” Wasabi Vodka to five different countries, and is set to conquer the USA later this year. Critic caught up with him for a shot of Namida, which, despite initial fears, turned out to be pretty drinkable. Van Mellaerts has two words of advice for potential Audacious competitors: “Do it.” Through his involvement, he met local lawyers and accountants who helped him cut through the red tape and export his product overseas. Now he’s the director of his own company and the winner of three international awards.
David Frame is a banker with ANZ, board member of the Chamber of Commerce, and a member of the Audacious judging panel. He describes the winning idea from the 2011 competition: “It was a guy who had cardboard headgear for rugby fans to wear. He would get someone to pay to put their sponsorship on it, then he would hand it out at the games. On Friday night, the rugby league test in Auckland, he gave away 10,000 of those, which were all paid for by sponsors.”
Competitors who make it through to round two will appear before a “Dragon’s Den” of business mentors. But you don’t have to win the competition for your idea to be a winner. Frame says, “there are some pretty big success stories about people who haven’t made the finals but whose businesses have done really well. For example, Pocketsmith.com [a personal finance software company based in Dunedin and Auckland]: they lost out, [but] their product is now used by countries around the world.”
Jeff Scofield, the owner of “Surfin Slices” on George Street, made it to the finals before kicking off his business. “The cool thing about Audacious is just the networking, meeting other people your age. People have different struggles … it’s good to have people around you who have been in the same boat.”
Scofield found the Dragon’s Den process valuable: “We were thinking about going into malls, but one thing they raised to us was that if you open up in a mall, you’re beholden to that mall. You can’t be open til 3 in the morning if the mall’s closed. It’s good to have another set of eyes.”
Upstart
Upstart is a business incubator that runs on a completely different model from Audacious. CEO Steve Silvey describes it as “a bit of a gym for startups – it’s a much more structured process than Audacious. It tends to involve clear programs of work to get through to establish a business, so it’s a different flavour. But we’re all trying to achieve the same thing.“People are starting to realise they can start their own business. It’s a great alternative to working for someone else.” Upstart is owned by the Dunedin City Council, the University and the Polytech, with additional funding from NZ Trade and Enterprise.
Upstart has its own share of success stories, such as Noteboat.co.nz, an online marketplace for study notes that received an Upstart grant. According to Chris Toma, the founder of Noteboat, the programme was a big part of his success. “Upstart has provided me with a personal business mentor, Rueben Skipper, who has helped me with everything from business plans to marketing strategies. Upstart has also provided seed funding for NoteBoat to take off in Otago, Auckland and Australia. The environment at Upstart is also extremely supportive and perfect for building NoteBoat into a successful student business.” Interestingly Noteboat seems to have the tacit blessing of the University through its support of Upstart, in stark contrast to the University’s combative rhetoric directed at rival note-sharing website Studyspace.co.nz in Critic last month. Scandal? We’ll save it for another time.
The downside of Upstart is that it’s a bit tougher to take advantage of their services – to be eligible, your business concept must have “market potential to achieve in excess of $3m sales within 3-5 years of startup.”
The Distiller
The Distiller is the final piece in Dunedin’s business incubator jigsaw. Dave Strydom, one of the Distillers head honchos explains: “Audacious, Upstart, the Distiller – we’re all in the same boat, all aiming for the same goal.“Upstart’s really serious, and I don’t want to say we’re not serious, but most of the people in the Distiller are in full-time jobs and do their Distiller projects part time. We’re all about networking, we’re all about helping each other out, sharing resources, sharing skills.
“There’s no scripting, there’s no process. We’ve got a room in the Centre for Innovation on the second floor called the Distiller. But most of it happens at our Sprint meetings, where we get our largest turnouts. It’s an hour-long meeting, every two weeks you basically say ‘on my project I want to focus on the following and get the following achieved’, and everybody knows what you’re doing so they can help you out.
“We do have a little bit of a focus on people with technical skills. We have a lot of iPhone developers, a lot of web developers. [Web design company] Loop Solutions is a great success story of a company that came through the Distiller and very quickly landed on their feet.
“There are a lot of people who just walk in the room and say ‘I’m not sure what I want to do, I want to learn to code, I want to be a web developer.’ We find them projects to work on: paid, unpaid, or for equity.
“The Distiller is an incubator that is about community, it’s all about the people. It’s about making those connections, and that’s where the heart of the Distiller lies.”
